Journal

The foundation of shiny, luminous hair starts with pH. While internally our bodies thrive in an alkaline environment, our hair and scalp's ideal pH is acidic. Creating pH balance is absolutely crucial to avoid breakage, dryness, frizz and colour fade of your hair.

There is plenty of misinformation around vitamin A. Online chatter cites it as a cancer-causing ingredient and others warn pregnant women away from it.

Vitamin A is the one ingredient in dermatological studies with the safest record, delivering the most remarkable results for your skin.

We chat to our founder Lucy and find out the truth on vitamin A and what it can do for your skin.